by Ariana Huffington

I. Desperate Times Lead to… Desperate Metaphors

Ever since we decided to launch the Huffington Post, I’ve talked about how the future of journalism will be a hybrid future where traditional media players embrace the ways of new media (including transparency, interactivity, and immediacy) and new media companies adopt the best practices of old media (including fairness, accuracy, and high-impact investigative journalism).

And with so many traditional media companies adapting to the new realities, it was ridiculous to engage in an us vs. them, old media vs. new media argument. Either/or was the wrong way to look at things.

But playing nice has increasingly become a one-way street — suddenly the air is filled with shrill, nonsensical, and misplaced verbal assaults on those in the new media.

Apparently, some in the old media have decided that it is, in fact, an either/or game and that the best way to save, if not journalism, at least themselves, is by pointing fingers and calling names. It’s a tactic familiar to schoolyard inhabitants everywhere: when all else fails, reach for the nearest insult and throw it around indiscriminately.

So now sites that aggregate the news have become, in the words of Rupert Murdoch and his team, “parasites,” “content kleptomaniacs,” “vampires,” “tech tapeworms in the intestines of the Internets,” and, of course, thieves who “steal all our copyright.”

It’s the news industry equivalent of “your mama wears army boots!” Although, not quite as persuasive.

In most industries, if your customers were leaving in droves, you would try to figure out what to do to get them back. Not in the media. They’d rather accuse aggregators of stealing their content.

Of course, any site can shut down the indexing of its content by Google any time it wants with a simple “disallow” in its robots.txt file. But be careful what you wish for because as soon as you do that, and start denying your content to other sites that aggregate and link back to the original source, you stand to lose a large part of your traffic overnight. But as they say in Australia: “Good on ya.” Of course as someone who cares deeply about the future of this country, I’d say that having Glenn Beck not searchable by Google is an entirely good thing. But a good business move? Not so much.

Thinking that removing your content from Google will somehow keep it “exclusive” shows a fundamental lack of understanding of the web and how it works. As an experiment, Google the key terms from any interesting story currently kept behind a paywall, on the Wall Street Journal, for instance. And imagine no News Corp. source being included in the search results. You’d still get dozens and dozens of links to other sources — including many of the biggest news sites — writing about the story, riffing on it, quoting from it, and commenting on the key facts in it. So what are you going to do, try to make the case that no one should be able to talk about or write about or comment on or report on the stories you make them pay for? It’s a ridiculous notion.

I was recently on a panel in Monaco with Mathias Döpfner, CEO of the German publisher Axel Springer. He decided to play a confusing metaphor game by comparing news content to beer. “If it’s your business decision to offer beer cans for free, fine,” he said. “But don’t take our beer and offer it for free.”

This struck me as a really bizarre metaphor. Information is hardly the same thing as a product that can only be consumed once by a single person. If you consume a news story, you might be one of millions. If you consume a beer, no one else can consume it.

So it’s a false metaphor. And if you start from a false premise, you will inevitably be led to a false conclusion. Or, to put it another way, if you chug-a-lug too many of old media’s metaphoric beers, you will end up staggering down the street of illogical thinking and banging into the lamp post of wrong revenue models.

In his speech this morning, Rupert Murdoch confused aggregation with wholesale misappropriation. Wholesale misappropriation is against the law — and he has legal redress against that already. Aggregation, on the other hand, within the fair use exceptions to copyright law is part of the web’s DNA. Period.

At HuffPost, aggregation goes along with a tremendous amount of original content including original reporting and over 250 original blog posts a day. And we love it when someone links to one of our posts, or excerpts a small amount and links back to us.

Most sites understand the value of this and the way the link economy operates. It’s why HuffPost gets hundreds of requests from news outlets asking us to feature their material and link back to their site. They understand that the web is not a zero-sum game and that consumers love the freedom to be able to follow where their interests — and the offshoots of a story — take them.

Plus, let’s be honest, many of those complaining the loudest are working both sides of the street. Take, for example, Rupert Murdoch’s News Corp. Just look at the sites News Corp. owns, as TechDirt.com recently did, and you will see example after example after example of the pot calling the kettle black. And aggregating its content.

The Wall Street Journal has a tech section that’s nothing more than a parasite — uh, I mean, aggregator — of outside content.

FoxNews.com has a Politics Buzztracker that bloodsucks — uh, I mean aggregates and links to — stories from a variety of different sources, including the NY Times, the Washington Post, MSNBC and others.

AllThingsD has a section called Voices that not only aggregates headlines, but also takes a nice chunk of text — and puts the links out at the bottom of the story.

And Murdoch’s News Corp. also owns IGN, which has a variety of web properties, including the Rotten Tomatoes movie review aggregation site — which is entirely made up of movie reviews pulled together from other places. Did someone say “stealing”?

Talk about having your aggregation cake and bitching about others eating a slice too.

That’s why I could only roll my eyes when the Wall Street Journal’s Robert Thomson wagged his finger at Google, and complained that it “encourages promiscuity” among news consumers.

Heaven forbid! Let’s be honest, while promiscuity is not good in relationships, it’s great for those looking for news and information. Trying to deny news consumers as wide a range of options and viewpoints as possible seems shortsighted — and ultimately self-defeating. This is a Golden Age for news consumers who can surf the net, use search engines, access the best stories from around the world, and be able to comment, interact, and form communities. The value of having the world of information at your fingertips is beyond dispute.

So it’s time for traditional media companies to stop whining and face the fact that far too many of them, lulled by a lack of competition and years of pretax profits of 20 percent or more, put cash flow above journalism and badly misread the web when it arrived on the scene. The focus was on consolidation, cost-cutting, and pleasing Wall Street — not modernization and pleasing their readers.

They were asleep at the wheel, missed the writing on the wall, let the train leave the station, let the ship sail — pick your metaphor — and quickly found themselves on the wrong side of the disruptive innovation the Internet and new media represent. And now they want to call timeout, ask for a do-over, start changing the rules, lobby the government to bail them out, and attack the new media for being… well, new. And different. And transformational. Suddenly it’s all about thievery and parasites and intestines.

Get real, you guys. The world has changed. Here are some facts culled from one of the most popular anthems to the impact of technology on our world, a video originally put together by a math teacher, Karl Frisch:

Did you know that newspaper circulation is down 7 million over the last 25 years while unique readership of online news is up 34 million in the last 5 years?

Did you know newspaper advertising fell nearly 19 percent this year while web advertising is up 9 percent and mobile advertising is up 18 percent?

Did you know that more video was uploaded to YouTube in the last 2 months than if ABC, CBS, and NBC had been airing all-new content every minute of every day since 1948?

And did you know that we have access to more than 1 trillion web pages, 100,000 iPhone apps, and send more text messages a day than there are people on the planet? And Rupert Murdoch still thinks aggregators are the problem?

We’re not in Kansas anymore, Toto. And some things are better while some things, for the moment, are worse in terms of upheaval and especially the painful loss of jobs. But this is unarguably a Brave New Media World. And there is no use living in digital denial.

The information superhighway is a busy thoroughfare and there’s going to be some road kill along the way. But only among those who insist on merging into traffic riding a horse and buggy.

Read the rest of this story: Huffington Post